The Problem
The healthcare experience can be scary and stressful for kids for a variety of factors including pain, fear, and disruption of normal routine. The sterile spaces may seem boring, scary, or uninteresting to kids. This leads to increased anxiety and angst among children. Viewing nature is proven to help alleviate or reduce these fears and uneasiness. The question becomes, how can we use the healthcare space to engage a child’s curiosity and improve the overall healthcare experience?

The Solution
Seedling enhances a child’s inpatient or outpatient experience at a hospital or doctor’s office by combining the healing benefits of nature with the developmental benefits of play. The components include an app and an activity book that pair together to teach kids more about Earth's plants and animals. Through augmented reality, the Seedling app transforms the space around them into various biomes like the tropical rainforest, savanna, or tundra. Each room is assigned its own biome so as a child waits in a waiting room or moves throughout a hospital, they can progress through these different biomes and collect illustrated elements of nature. Each plant or animal is worth a certain point value and contribute to a child’s score. Kids can compare their scores by viewing the daily leaderboard. The Seedling Activity Book houses games, coloring pages, and short story activities that teach kids about the various biomes that they may move through. It also turns into a digital pop up book when used with the app, as another way to teach kids about the plants and animals in the great outdoors.
Simulation of Seedling App
Each room is assigned its own biome so as a child waits in a waiting room or moves throughout a hospital, they can progress through these different biomes and collect illustrated elements of nature with the app.
Through augmented reality, the Seedling app transforms the space around them into various biomes like the tropical rainforest, savanna, or tundra. Each plant or animal is worth a certain point value and contribute to a child’s score when collected.
The Seedling Activity Book tells a story about the various biomes that a child may move through. The narrative rhymes to keep a child engaged.
The Seedling Activity Book turns into a digital pop up book when used with the app, as another way to teach kids about the plants and animals in the great outdoors. Simply scan the pages with the Seedling pop-up book icon to bring your pages to life!
The book houses many activities like this one to keep children engaged.
There are places for kids to write their own short stories.
Some spreads have coloring pages to help kids destress.
A poster is housed in the back of the Seedling Activity Book.
Kids can unfold it to unveil collectable plants and animals. It is perfect for hanging up in either their room at home or in the hospital.
Some Snapshots & Sketches of the Process
All design, illustration, and copywriting were done by me.
© 2019 Abbey Pitzer

Design Direction
Bob Warkulwiz

Many thanks to the medical professionals who advised me.
(And listened to my crazy ideas!)
Kate Buchanan
Coleen Buchanan
Claire Domogala
Paul Bradford
Enas Tariq
Child Life Specialists


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